At the core of exceptional marketing strategy lies a profound understanding of data.
We recognise how to efficiently organise, segment, and extract meaningful insights from data, alongside expert advice on data collection and legal storage.
Boasting an experienced community of eminent data scientists and consultants, we’re equipped to unlock the potential of first-party data, driving significant outcomes for your business. For those in pursuit of broader insights, our capabilities extend to procuring external data or commissioning bespoke research, leveraging our extensive network of top-tier research agencies and consultants.
BUILDING ENGAGEMENT AND LOYALTY WITH A METICULOUSLY CRAFTED MULTI-STAGE INSIGHT PROGRAM.
Disciplines: Customer Insight | Market Research
Client: Gousto
Pimento Member Agency(s): Savanta
DRIVING ACTIONABLE INSIGHTS INTO THE DECISION-MAKING PROCESS & REFERRAL JOURNEY TO GROW MARKET SHARE & BRAND PREFERENCE.
Disciplines: Customer Insight | Market Research | Research
Client: Optegra
Pimento Member Agency(s): field&track Research
TRACKING PERCEPTIONS AMONGST STAKEHOLDERS TO INFORM AND DEVELOP THE ANNUAL STRATEGY ACTION PLAN
Disciplines: Research | Strategy
Client: Stagecoach
Pimento Member Agency(s): Savanta
Our DATA capabilities
Click the disciplines below to find out more
Data Management
& Analytics
Data Analytics
Uncovering patterns and insights from data.
Data Science
Applying scientific methods to extract knowledge from data.
CRM
Managing company interactions with customers.
E-CRM
Digital management of customer relationships.
Data Planning
Strategising data collection and use.
Data Storage
Safely storing data for easy access and compliance.
Marketing & Insights
Behavioural Economics
Applying psychological insights to economic models of consumer behaviour.
Direct Marketing
Targeting consumers directly to elicit responses or transactions.
Research
Conducting studies to gain targeted insights.
Segmentation
Dividing a market into distinct groups of buyers.
Strategic Insight
Providing deep understanding to inform strategy.
Get in Touch
Is your brand ready to unlock the transformative power of data and insights?
Reach out to us at Pimento.
With our vast network of data experts, scientists, and consultants, we’re here to guide your brand towards unparalleled growth and success in a data-driven world. Let us help you navigate the complexities of data and insights, crafting a strategy that not only resonates with your audience but also propels your brand to new heights.
