Category:
Client Relationships
Marketing in a Recession: How to Adapt?
Negativity and uncertainty are rife through the media coverage of the Recession. The only silver lining for marketers is that […]
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Pitching Better
Pitching is fundamental to the business that agencies run in the 21st Century – whether we like it or not. […]
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Pimento BD Club: One-to-one vs. One-to-many
In all new-business endeavours, there is a well-known dilemma that all BD professionals will be familiar with: an ever-present need […]
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“How do you write a brief?” – A well written brief in 2022
Whether it’s a marketing, integrated-client, media or creative brief, professionals from every area of the marketing and communications industry are […]
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7 Comms Questions You Need To Be Asking In 2021
The solutions to all the challenges that 2021 will ask of you are undeniably bespoke. But, the big questions around […]
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